The Psychology of Internet Marketing

We all know by now that success at Internet marketing has a great deal to do with attitude and mindset.
The following article by Internet psychologist Graham Jones certainly makes this point very clearly and gives plenty of food for thought!

 Every day you can read stories about people who have made a fortune online. Being an Internet entrepreneur is clearly attractive. You can work at home, you can choose your own hours and, so it seems, you can take truckloads of cash to the bank.

Yet in spite of the successes we hear about, most people who try their hand at being an Internet entrepreneur fail. They buy all the ebooks and audio CDs that contain the instructions from the “gurus”. They attend teleseminars, Internet marketing conferences and even sign up for one-to-one coaching programs. Yet, in spite of the thousands they spend on their own education, they still don’t make the millions their mentors achieve.

So why is that? Why is it that only a tiny proportion of would-be Internet entrepreneurs actually make the grade? It’s been estimated that only 2% of people who try their hand at Internet marketing succeed. The rest keep trying, without any real success.

The factor that marks out the top entrepreneurs from the rest is one of attitude; that’s all. What the millionaire online entrepreneurs do is treat the entire activity as a proper business. They have meticulous plans, they engage in detailed market research and they monitor every aspect of their online work so they can improve on their results each day. In other words, the top Internet marketers don’t just “play at it”; they take it very seriously.

Yes, some of them don’t work full time. But when they do work, they work hard. They don’t just tinker at things, trying an email campaign here, an advert there and the occasional request to add a link to their web site. Instead, they have specific targets they wish to achieve and then they write detailed plans about how they will go about achieving that.

Furthermore, the successful Internet entrepreneurs are focused on what they do. They don’t try and sell one ebook today, an audio on a different subject tomorrow and a report on something else next week. While they may have several different products, they will focus their efforts, one at a time.

If you are trying to make money online and don’t have the same success as your Internet marketing heroes you could try the following:

1. Focus on what you really want to achieve
2. Choose just one product or service
3. Set targets for your sales on an annual, monthly and weekly basis
4. Work out the ways you will reach those targets
5. Do one thing at a time in your list of activities designed to achieve your targets
6. Monitor your results and adapt your work accordingly
7. Learn from what you achieve and use that knowledge in future projects

Working on just one product at a time may seem time consuming, but it will pay dividends in the long run.

Graham Jones is a psychologist who has investigated the way people use the Internet. His research can help you make the most of the Internet, particularly if you are hoping to make money online

Article Source: http://EzineArticles.com/?expert=Graham_Jones

Creating an Amazing Life – Your Life!

Is your mind in turmoil over what direction to take in your life or your career?

Here is an article by Nick James which will help you clarify your thoughts and goals.

Enjoy!

Creating an Amazing Life – Your Life!

By Nick James

The Dream Life – Your Life!

If you could have your dream life, what would it look like?

You know, if you ask 1000 people that question, you’re lucky if you get 1 or 2 people to give you a definite, accurate answer.

Most stutter and stumble their way to an answer.

Why is that?

Well, pure and simple is that many people don’t know how to create a picture of their ideal life. Most people are going through the day to day of their lives – and that includes business owners and entrepreneurs – living (just about!), but not CREATING.

In my experience, most have given up the idea of living an ideal life. It’s not that they’ve never thought about it, as most have got into business for themselves for precisely that reason, an ideal lifestyle.

But, somewhere along the way, the dream has become diluted and replaced by the routine, mundane, daily grind.

I’m suggesting that you go back to your reasons for getting into your own business in the beggining. Or, if you’re thinking about starting one, think about the reasons for getting into it.

Do you want the freedom of being your own boss, no-one ever telling you what to do again?…

Do you want to spend more quality time with your family and loved ones?…

Do you want to never have to worry about money again by having so much of it that you just don’t know what to do with it all?…

Do you want to work anywhere in the world without having the headaches of any type of overhead – except your laptop?…

Do you want to show all those who said you’ll never make anything of yourself by becoming so successful that the smugness is wiped clean from their faces?…

Do you want to bury the demons that you’ve created about yourself and what you’re capable of?…

Do you want to walk in to any shop and say to the salesperson “how many colours does it come in? … I’ll take them all!”…

Do you want to approach all those you owe money to and pour out stacks of twenty and fifty pound notes from a packed briefcase and say to them, “you count it!”… Reasons, whatever they may be for you, are the most powerful motivators for getting things done.

And so it is with creating your ideal life.

(more…)

Mindset Matters

As newbies, one of the first things we learn about when starting out, is the importance of adopting the correct mindset. This is not too difficult at the beginning when we are full of determination  and are carried forward on a rosy cloud of hope and optimism!

But one of the most difficult things for any newbie is to maintain momentum and a positive approach, especially when progress is slow.

Now I am talking about ANY newbies, in ANY field, not just Internet marketing newbies.You could be taking up a new hobby, a new sport, or starting to learn a new language. There is huge eagerness and resolve at the start.

We have all been there, have we not. We know the feelings at the start of any new venture……excitement, hope, and an absolute determination to make things work!

And dreams, oh yes, we have these don’t we! We are going to be the BEST at this thing we are going to conquer. Big hopes, big dreams, and a total belief in what we are about to do. This is especially true of beginners in the Internet Marketing field. Encouraged by the gurus, we buy into every promise they make, and allow them to raise unrealistic expectations in our eager little hearts!

And it can work, of course it can. With hard work and a following wind, many people have immediate success, and achieve their dreams.

But for some, progress can be painfully slow. So much to learn, two steps forward, ten steps back……or so it seems at times! And it is at this stage, that keeping up your determination becomes difficult, and resolve begins to falter.

Nothing wrong with that. Most of us can pick ourselves up and battle on. But beware! It is all too easy to find yourself in a little downward spiral of pessimism where you start to believe that nothing is going to work, nothing will go right, so why bother any more? You find yourself thinking “I won’t bother to try that, it won’t work anyway”, OR “I wonder what is going to go wrong next?”

There has been a great buzz in recent times about the Law of Attraction and here we see it  in action. You find yourself expecting problems, expecting things to go wrong, and guess what…….THEY DO!

So whatever else we do, however difficult it is, we all must make every effort to lock our thoughts in positive mode, and develop the mindset necessary for success.

Remember………………………

                    “If you think you can, you can, and if you think you can’t, you’re right”

                                                                                                                  Mary K Ash

To your success,

Patricia