Posts belonging to Category Working from home



The Importance of Branding a Domain Name Correctly

By Graham Jones

Google is one of the most well known online brand names – indeed it is one of the top brands of any business. Yet the name is wrong…! The correct spelling is “googal” – the mathematical name for the number of items the founders of the company were hoping to index. But in spite of the incorrect spelling, the name “google.com” is one of the most recognized and used in the world.

Facebook, started out as “facemash.com”, almost certainly for the better. Twitter is what birds do, of course. And few people would ever have dreamed of going up the Amazon to get a book. Many well-known online brands use domains which fail to really tell us what they do – yet we know and love them.

But you have to ask yourself why is it we love to buy books from a domain name which actually represents the name of a river? Or why we are prepared to adore a search engine whose owners clearly cannot spell? It is because they are massive brands and they have built those brands almost entirely OFFLINE. Massive public relations campaigns, journalistic articles and media coverage have meant that in the early days of each of these well-known domain names we all heard about them. Indeed, even today you can hardly move in the media without bumping into mentions of Google, Facebook, Twitter or Amazon. The URLs we type in are so well-known we don’t really stop to think how daft they might be..!

For the rest of business – companies that do not have the fame of international brands, or who cannot afford their PR budgets – the domain name they choose matters much more. There are a couple of reasons for this. (more…)

“I’m a Newbie…..get me out of here!”

You are reasonably happy in your 9 to 5 job. So what if it is sometimes more like 6 to 10, it is no big deal. There is enough money to cover the bills, give the wife and kids some nice treats, life is OK.

A little extra would be nice, though, wouldn’t it.?

Then it starts. The siren song leading you to a place of promises, dreams, sidewalks paved with gold, unlimited wealth. You are ready to listen. How about $50,000 a week for 4 hours work a day? Good for starters. Or even better, earn $40.000 overnight, while you sleep.

You will find literally hundreds of Gurus ready to brainwash you into signing up for their particular set of dreams. That is what they are really selling, dreams…….and hope.

Your eyes glow, your heart beats faster, you can’t sleep at night. At last… the answer!!

Welcome, my friend, to the world of internet marketing.

The siren song has led you into a big blue ocean of hopes and dreams, where there are lots of much bigger and cleverer fish, and a good many sharks. Can a little tiddler survive?

One of the first things you notice is that you are no longer an ordinary member of the human race. You are now a member of a sub-species…a newbie. There, you thought you were just a beginner! No, No, the internet has its own language…..

Bombarded on all sides ….. to eBay or not to eBay, affiliates, eBooks…it just goes on.

There are two possible endings to this story. I think we all know what the first could be, so let’s ignore that and concentrate on the positive…… The Happy Ending.

You write that eBook that becomes a cult bestseller around the world, is translated into 60 languages and solves the world economic crisis at a stroke. Or you find that one amazing product that solves every crisis the world has ever known. Climate change is reversed, Icelandic volcanoes stop erupting, and Jeremy Clarkson becomes a polite pussycat. They create a new Nobel Prize especially for you.

Bill Gates, Richard Branson and Ron Woodham come to you for advice. Barrack Obama sends Airforce One to fly you to the White House for an urgent consultation. You are a sensation on MySpace, Youtube, Facebook. In fact, there are so many hits on your Youtube videos that their servers crash and they have to upgrade them before reloading the videos.

Congratulations, you are no longer a newbie. You are now officially a Guru.

But that, dear reader, is another story for another day!

 

Creating an Online Business in Seven Easy Steps

Notes for Newbies: Finding Your Niche

When you begin your Internet marketing career, the very first thing you hear over and over again, is “FIND A PROFITABLE NICHE”. I have put this is capital letters, because, to an Internet marketer, this is the Holy Grail, Paradise Found, and winning the lottery all rolled into one!

Finding a profitable niche is one of the most discussed subjects in Internet marketing and can be a scary prospect for the newbie. Everybody talks about it, everybody has opinions on it, and the poor newbie will have many “rabbit caught in headlights” moments just thinking about it.

But the hard fact is, if you have a product in mind, and you don’t find a niche market for it, then how much success are you going to have? Not a lot. The days of just putting a product up on the internet and making sales without effort are long gone. Now extra effort is essential.

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Notes for Newbies: Getting Started with Forum Marketing

If you are serious about building an online identity, make sure you don’t neglect the marvellous resource that is online Forum Marketing.

This should be one of the first options you consider when setting up your online business, and you can begin participating in forums even before you have your website set up.

Participating in forums in your niche, will not only help build your online presence, but you will be able to develop your own knowledge base by reading posts by other more experienced marketers.

Forums can be a great source of learning, to ask questions and receive answers from those who know, but you must tread cautiously to begin with, and carefully abide by the terms and conditions of each forum.

Your aim must be to become a regular participant in your chosen forums, and then when other forum members read and like your contributions, they will be encouraged to click on your signature link and visit your website or blog. This is a great way to build relationships with others in you niche.

With this in mind, there are steps to take before you actually get to the “marketing” aspect of Forum Marketing.

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The Psychology of Internet Marketing

We all know by now that success at Internet marketing has a great deal to do with attitude and mindset.
The following article by Internet psychologist Graham Jones certainly makes this point very clearly and gives plenty of food for thought!

 Every day you can read stories about people who have made a fortune online. Being an Internet entrepreneur is clearly attractive. You can work at home, you can choose your own hours and, so it seems, you can take truckloads of cash to the bank.

Yet in spite of the successes we hear about, most people who try their hand at being an Internet entrepreneur fail. They buy all the ebooks and audio CDs that contain the instructions from the “gurus”. They attend teleseminars, Internet marketing conferences and even sign up for one-to-one coaching programs. Yet, in spite of the thousands they spend on their own education, they still don’t make the millions their mentors achieve.

So why is that? Why is it that only a tiny proportion of would-be Internet entrepreneurs actually make the grade? It’s been estimated that only 2% of people who try their hand at Internet marketing succeed. The rest keep trying, without any real success.

The factor that marks out the top entrepreneurs from the rest is one of attitude; that’s all. What the millionaire online entrepreneurs do is treat the entire activity as a proper business. They have meticulous plans, they engage in detailed market research and they monitor every aspect of their online work so they can improve on their results each day. In other words, the top Internet marketers don’t just “play at it”; they take it very seriously.

Yes, some of them don’t work full time. But when they do work, they work hard. They don’t just tinker at things, trying an email campaign here, an advert there and the occasional request to add a link to their web site. Instead, they have specific targets they wish to achieve and then they write detailed plans about how they will go about achieving that.

Furthermore, the successful Internet entrepreneurs are focused on what they do. They don’t try and sell one ebook today, an audio on a different subject tomorrow and a report on something else next week. While they may have several different products, they will focus their efforts, one at a time.

If you are trying to make money online and don’t have the same success as your Internet marketing heroes you could try the following:

1. Focus on what you really want to achieve
2. Choose just one product or service
3. Set targets for your sales on an annual, monthly and weekly basis
4. Work out the ways you will reach those targets
5. Do one thing at a time in your list of activities designed to achieve your targets
6. Monitor your results and adapt your work accordingly
7. Learn from what you achieve and use that knowledge in future projects

Working on just one product at a time may seem time consuming, but it will pay dividends in the long run.

Graham Jones is a psychologist who has investigated the way people use the Internet. His research can help you make the most of the Internet, particularly if you are hoping to make money online

Article Source: http://EzineArticles.com/?expert=Graham_Jones

Creating an Amazing Life – Your Life!

Is your mind in turmoil over what direction to take in your life or your career?

Here is an article by Nick James which will help you clarify your thoughts and goals.

Enjoy!

Creating an Amazing Life – Your Life!

By Nick James

The Dream Life – Your Life!

If you could have your dream life, what would it look like?

You know, if you ask 1000 people that question, you’re lucky if you get 1 or 2 people to give you a definite, accurate answer.

Most stutter and stumble their way to an answer.

Why is that?

Well, pure and simple is that many people don’t know how to create a picture of their ideal life. Most people are going through the day to day of their lives – and that includes business owners and entrepreneurs – living (just about!), but not CREATING.

In my experience, most have given up the idea of living an ideal life. It’s not that they’ve never thought about it, as most have got into business for themselves for precisely that reason, an ideal lifestyle.

But, somewhere along the way, the dream has become diluted and replaced by the routine, mundane, daily grind.

I’m suggesting that you go back to your reasons for getting into your own business in the beggining. Or, if you’re thinking about starting one, think about the reasons for getting into it.

Do you want the freedom of being your own boss, no-one ever telling you what to do again?…

Do you want to spend more quality time with your family and loved ones?…

Do you want to never have to worry about money again by having so much of it that you just don’t know what to do with it all?…

Do you want to work anywhere in the world without having the headaches of any type of overhead – except your laptop?…

Do you want to show all those who said you’ll never make anything of yourself by becoming so successful that the smugness is wiped clean from their faces?…

Do you want to bury the demons that you’ve created about yourself and what you’re capable of?…

Do you want to walk in to any shop and say to the salesperson “how many colours does it come in? … I’ll take them all!”…

Do you want to approach all those you owe money to and pour out stacks of twenty and fifty pound notes from a packed briefcase and say to them, “you count it!”… Reasons, whatever they may be for you, are the most powerful motivators for getting things done.

And so it is with creating your ideal life.

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