Avoid SEO Mistakes

Optimising a website properly takes time and persistent effort. It is not just a case of putting up a website, sitting back and expecting it to be ranked immediately by the search engines. Wouldn’t that be brilliant….. but it is just not possible!

You must plan your SEO path carefully, stick with it, and avoid the pitfalls along the way.

There are some obvious mistakes you can make………

1. Not HAVING any SEO plan to start with.

In today’s market, setting up your website or blog and just hoping for the best is just living in a fool’s paradise.

Yes, your friends and family will “ooh” and “ah” and tell you how clever you are! This will make you feel really good, but it won’t bring traffic to your site. A lot of down to earth realism must come into play here, so head out of the clouds please! (more…)

You are reasonably happy in your 9 to 5 job. So what if it is sometimes more like 6 to 10, it is no big deal. There is enough money to cover the bills, give the wife and kids some nice treats, life is OK.

A little extra would be nice, though, wouldn’t it.?

Then it starts. The siren song leading you to a place of promises, dreams, sidewalks paved with gold, unlimited wealth. You are ready to listen. How about $50,000 a week for 4 hours work a day? Good for starters. Or even better, earn $40.000 overnight, while you sleep.

You will find literally hundreds of Gurus ready to brainwash you into signing up for their particular set of dreams. That is what they are really selling, dreams…….and hope.

Your eyes glow, your heart beats faster, you can’t sleep at night. At last… the answer!!

Welcome, my friend, to the world of internet marketing.

The siren song has led you into a big blue ocean of hopes and dreams, where there are lots of much bigger and cleverer fish, and a good many sharks. Can a little tiddler survive?

One of the first things you notice is that you are no longer an ordinary member of the human race. You are now a member of a sub-species…a newbie. There, you thought you were just a beginner! No, No, the internet has its own language…..

Bombarded on all sides ….. to eBay or not to eBay, affiliates, eBooks…it just goes on.

There are two possible endings to this story. I think we all know what the first could be, so let’s ignore that and concentrate on the positive…… The Happy Ending.

You write that eBook that becomes a cult bestseller around the world, is translated into 60 languages and solves the world economic crisis at a stroke. Or you find that one amazing product that solves every crisis the world has ever known. Climate change is reversed, Icelandic volcanoes stop erupting, and Jeremy Clarkson becomes a polite pussycat. They create a new Nobel Prize especially for you.

Bill Gates, Richard Branson and Ron Woodham come to you for advice. Barrack Obama sends Airforce One to fly you to the White House for an urgent consultation. You are a sensation on MySpace, Youtube, Facebook. In fact, there are so many hits on your Youtube videos that their servers crash and they have to upgrade them before reloading the videos.

Congratulations, you are no longer a newbie. You are now officially a Guru.

But that, dear reader, is another story for another day!

The most difficult  part for many people starting out online trying to make some extra  cash is having a product of your very own to sell. Having your own product is the best thing you can do eventually to make a name for yourself and build a business.

The next best thing for many is to become a licenced reseller for a product. In most cases this will allow you to resell, reprint and distribute a product and keep all the sales.

However, this can be a confusing issue for beginners, as they struggle to understand the different licencing terms that go with a reseller package.

Here’s a quick overview of the different rights:

Giveaway Rights

You are free to pass on the ebook or software at no cost to anyone. You sometimes are not even allowed to sell it. You can find these rights usually stated at the beginning of ebooks or somewhere in the software file.
Giveaway rights are good for the end user as long as the content is quality and helps those who use it.

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If you are serious about building an online identity, make sure you don’t neglect the marvellous resource that is online Forum Marketing.

This should be one of the first options you consider when setting up your online business, and you can begin participating in forums even before you have your website set up.

Participating in forums in your niche, will not only help build your online presence, but you will be able to develop your own knowledge base by reading posts by other more experienced marketers.

Forums can be a great source of learning, to ask questions and receive answers from those who know, but you must tread cautiously to begin with, and carefully abide by the terms and conditions of each forum.

Your aim must be to become a regular participant in your chosen forums, and then when other forum members read and like your contributions, they will be encouraged to click on your signature link and visit your website or blog. This is a great way to build relationships with others in you niche.

With this in mind, there are steps to take before you actually get to the “marketing” aspect of Forum Marketing.

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